Lacoste Strategy Document
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Evolve Enterprises OnlineStrategy documentLacoste Auto DetailingSlidell, Louisiana
Strategy Document · Prepared for Benjamin

You already do the work. Now the Northshore needs to see it.

I researched your business, your Google listing, your Instagram and every detailer you're up against in Slidell. This is what I found, the plan I'd run, what it costs and how payment works, plus a preview of the website I built for you.

Prepared for
Benjamin, Lacoste Auto Detailing
Area
Slidell and the Northshore, LA
Researched
7 October 2026
Prepared by
Luke, Evolve Enterprises
5.018 five-star Google reviews
View your preview homepage Read the strategy
01

Where You Stand Today

Everything here was checked live on 7 October 2026, from your Instagram, your Google listing and the Meta Ad Library. The good news first, because there's plenty of it.

0.0Google rating, from 5 reviews
0Instagram followers
0.0Average likes, last 12 posts
0Days since your last post
0Ads ever run on Meta
0Websites. Google says Add website

What's working

4 strengths
01

Your reviews are perfect, and specific

5.0 from five Google reviews, and three of them name you. Benjamin did total paint correction on my truck. I get compliments on how it looks.

Strong
02

A real shop, and you go mobile too

Your photos show a proper shop for correction and coatings, and your bio offers mobile as well. Most detailers around you are one or the other.

Advantage
03

Your captions already sell

The Tundra and Sierra posts walk through the problem, your recommendation and the result. That is exactly how high ticket work gets sold.

Good
04

You already do high ticket work

Level One Paint Correction, Si02 sealant, ceramic coatings, and now boats, starting with a 31 ft yacht.

Good

Likes on your last 12 posts

Reach, not quality

Your posts get between 0 and 3 likes each, from 51 followers, and nothing has gone up since 29 June. The work in those photos is good. Almost nobody is seeing it.

What's holding it back

4 gaps, all fixable
01

Very few people in Slidell are seeing the work

51 followers, under two likes a post, no new posts in 100 days, and no ads. Right now every booking depends on word of mouth, which is a great sign for the work and a hard ceiling for the business.

Checked: Instagram profile, last 12 posts, Meta Ad Library
Biggest gap
02

There's nowhere to send a customer

No website. Your Google listing literally shows Add website. Your package prices only exist inside a flyer image, so a customer who finds you can't see what things cost or book anything without calling. Most won't.

Checked: Google Maps listing, Instagram link in bio
High
03

Google files you as an auto restoration service

Your listing's category isn't car detailing service, which is what every listing above you uses. Searching Google Maps for car detailing Slidell LA and ceramic coating Slidell LA, you didn't appear in the first results. Your newest review is three months old.

Checked: Google Maps, three searches, 7 Oct 2026
Quick fix
04

Discounts bring the wrong customers

In April your flyer said 15% off and the caption said 20% off. Discounts pull in price shoppers, which is the opposite of the person who books a correction and a coating.

Checked: Instagram post, 25 April 2026
Medium
A note:The work isn't the problem, your reviews and your before and afters prove that. The problem is that almost nobody on the Northshore knows Lacoste exists yet, and the few who find you have nowhere to see your prices or book. Fix that, and the rest of this document is about putting your best work in front of the right people every single week.
02

Your Competition

The businesses a customer sees on Google Maps before they see you, from searches for car detailing, ceramic coating and boat detailing in Slidell, 7 October 2026.

What this means for youEvery one of them has more reviews than you and most have a website, so on Google they win by default. But look closer: none of the ceramic installers publish a price, and on boats there are only two names in the whole area. A shop with your reviews, clear prices and a booking page has real room here.
03

The Market

Every price a Slidell detailer actually publishes, next to yours from your April flyer. Where a box says no price published, the business only gives prices on request.

Published prices, Slidell

Starting prices, before any discount
Your priceA competitor's pricePrice not published
The opportunityYou're priced above the budget mobile operators, and that's right: your exterior package includes 4 to 6 months of ceramic protection and theirs doesn't. The empty space is the top end. Among every detailer I checked, nobody puts a starting price on correction or coatings. Be the first, and the customers researching a coating in Slidell land on you.
04

Your Preview Homepage

You don't have a website yet, and it's the first gap in section 01. So I built you one.

Concept · Built for Lacoste Auto Detailing

Excellence, without compromise. Now online.

A working preview of what your website could look like, in your green and gold. It uses your real prices, your real packages, your Google reviews and your own jobs: the Tundra, the red Sierra in your shop, the Super Duty, your 50/50 paint correction.

  • A quote builder that shows your prices for a car, SUV or truck
  • Your own 50/50 as a drag before and after
  • Nine of your recent jobs, with the stories from your captions
  • A booking request flow, and a section for boats and yachts
View your preview homepage Opens right here, full screen. Click around, it's built to be used.
05

The Plan

Four steps, in this order. Click through to see what each one involves, and who does what.

01
Step 1 · Foundation

Get found on Google, and look the part when they click

Before a single dollar goes on ads, the places customers check need to work for you.

  • Launch your website, the preview finished with your best photos and real prices, on your own domain
  • Change your Google category to Car detailing service, add the website, services and prices
  • Fill your Google listing with your before and afters
  • A direct review link you can text every happy customer
I do

Build and launch the site, fix the Google listing, set up the review link.

You do

Send me your favourite photos and confirm your prices. That's it.

Step 2 · Booking

Make booking you take 60 seconds, without a phone call

Most people who are ready to book won't call. Give them a page that does it for them.

  • Online booking with your packages, priced by car, SUV or truck
  • Photo upload for correction and coating quotes, so you quote before you drive out
  • Every booking saved with the customer's details and vehicle
  • An optional small deposit to protect your diary from no-shows
I do

Set up the booking page and your calendar, with your own login.

You do

Tell me your hours and how many jobs a day you can take.

Step 3 · Demand

Put your work in front of the right people, every week

Your before and afters are the ads. We show them to car and truck owners across the Northshore, then send them straight to your booking page.

Meta ads First, for speed

Facebook and Instagram ads built from your own photos and stories, like the 100,000 mile Tundra. Results within days, not months.

Google ads Second, once Meta runs

Show up when someone searches ceramic coating Slidell or paint correction near me, the people already looking to buy.

I do

Creative, targeting, campaign setup and daily management.

You do

Pick your ad budget. Up when you want more work, down when you're full.

Step 4 · Retention

Turn one job into three

Your Si02 sealant lasts 6 to 8 months. That's a built-in reason for every customer to come back, if someone reminds them.

  • A reminder at month six to book their sealant top-up
  • Maintenance wash offers between big details
  • A referral ask after every job, so happy customers bring their friends
  • Review requests sent automatically, so your rating grows as you work
I do

Set up the customer list, the reminders and the review requests.

You do

Keep doing work people want to talk about.

06

Why This Order Matters

Each step makes the next one pay off. Skip one and the money leaks out somewhere.

01

Foundation before ads

Ads only work if the click lands somewhere that sells.

Skip it: you pay for clicks that land on a page with no prices and no way to book.
02

Booking before scale

The easier it is to book, the more of your ad budget turns into jobs.

Skip it: every lead becomes a phone call or a DM thread, and you lose the ones who never call.
03

Retention last, forever

Once customers are coming in, keep every one of them.

Skip it: you pay to win every customer every time, instead of rebooking the ones you have.
07

Pricing, and How Payment Works

You asked two straight questions, so here are straight answers.

B
I'd be open to doing a call/presentation but ball park what kind of pricing are we looking at? Also, what does payment look like?
Your message, 7 October 2026
Pay per booking

You only pay properly when your calendar fills

A small monthly fee keeps your website, booking page and ads running. After that you pay a set fee for each job that gets booked. If nobody books, you pay the monthly fee and nothing else.

Running the system$450per month · no setup fee
+
Per job bookedfrom $20see your rates in section 08
What the monthly fee covers
  • Your website and booking page, built and hosted
  • Meta and Google ads, built and managed
  • Your Google listing fixed and kept up to date
  • Every booking tracked, with a report each month
Not included: your ad budget. You pay Meta and Google directly, so you stay in full control of it.
What counts as a booking
CountsBooked through your page

A customer books a service on the booking page we build for you.

Free to youCalls and DMs

If they skip the page and call, text or DM you, that job costs you nothing.

RemovedCancelled before the job

Cancelled bookings come off your bill automatically.

Your choiceNo-shows

Switch on a small deposit if you want protection. It goes straight to you.

How payment works
  1. 1Nothing upfront

    No setup fee. I build the website, booking page and ads before you pay anything.

  2. 2One bill on the 1st

    The monthly fee plus last month's booking fees, by card, every booking listed.

  3. 3Ad budget paid direct

    Straight to Meta and Google, so you set it and can change it any time.

  4. 4Agreement around February

    You mentioned contracts have to wait until February. We'll sort the paperwork around that on our call.

What I handle
  • Ads: creative, targeting, daily management
  • Website, booking page and Google listing
  • Tracking every lead and booking
  • A report every month in plain English
What I need from you
  • Your best photos and clips as you shoot them
  • Your prices, hours and how many jobs a day you can take
  • Fast replies to new customers
  • The great work you're already doing
08

Your Rates

The pay per booking fees, matched to your own services. Gold prices are yours from your flyer; the rest are typical Slidell job prices until you set your own.

Your services, your fee per booking

See the full rate sheet ↗
Your serviceJob priceFee vs jobYou pay per booking
Gold = your own published price. White = typical market range, shown for comparison. Your prices always stay yours.Boats and yachts aren't on the standard sheet yet. We'd agree that fee together on our call, before anything goes live.

A month on the full system

Your bill on the 1st

Example
Work booked into your calendarmiddle of each price range
Monthly fee
Booking fees
Your bill on the 1st
Bill as a share of the work booked

Change the numbers to match a normal month for you. This is an example, not a promise of bookings. Your ad budget is separate and paid direct.

09

Proof It Works

Two detailers who started where you are now: great work, not enough people seeing it. Their real numbers and their real screenshots.

Case 01 · Bluffton, South Carolina★★★★★ Highest rated in Bluffton

Low Tide Detailing

Website ↗Instagram ↗Book on Square ↗
Before working with us
  • Under $1,000/weekSome weeks as low as a couple hundred dollars
  • Zero consistencyNo predictable pipeline of bookings
  • No online presenceInvisible to customers searching for detailers
After working with us
  • $12,000+ in a single monthConsistently over $2,000/month on a small budget
  • #1 rated detailer in BlufftonReputation system built him into the highest rated
  • Consistent bookingsPredictable pipeline replacing the feast-or-famine cycle
The key insightLow Tide Detailing didn't need a massive budget. He needed the systems, review automation, consistent follow-up, and a reputation engine. In just 2 months, that turned an inconsistent side hustle into the #1 rated detailer in Bluffton.
Case 02 · Gladstone, Michigan★★★★★ Highest rated in Gladstone

906 Dirty Hands Detailing

Instagram ↗Facebook ↗Book on Square ↗
Before working with us
  • Just a side projectDetailing was only favours for friends, never a real business
  • No investmentNever wanted to risk his full-time job income on detailing
  • Zero real clientsNo paying customers, only the odd favour here and there
After working with us
  • $3,000+ in a single monthOver 10x return on ad spend, all from reinvesting profits
  • 2-3 weekend jobs weeklyConsistent bookings fitting around his full-time job
  • #1 rated in GladstoneAfter 3 months, reputation systems made him the highest rated
$3,000+Best month revenue
10x+Return on ad spend
#1Rating in Gladstone
$10/dayDaily ad budget
The key insight906 Dirty Hands started with just $10 a day, less than a lunch. He reinvested every dollar from each detail back into lead generation. Within 3 months, that snowballed into $3,000+ months, consistent weekend bookings, and the #1 rated detailer position in Gladstone, all while keeping his full-time job.
10

What Business Owners Say

Every review on our Google profile is five stars. Here's what detailers and business owners say about working with us.

Google rating
0.0out of 5
★★★★★

0 reviews, all five stars

Read them on Google ↗
11

Working Together

What it's actually like on the inside, and what it turns into for Lacoste.

Your approval first

Nothing goes live, no ad, no page, no post, until you've seen it and said yes.

A report every month

What was spent, what came in, which jobs booked. Plain English, no jargon.

Everything is yours

Your website, your ad account, your customer list. If we ever stop, you keep all of it.

Built around bookings

No big retainer. You pay most when your calendar is fullest.

What that gets you
A calendar that fills itself

Bookings arriving every week, not just when someone mentions you to a friend.

The right cars, not price shoppers

Corrections, coatings and boats, from people who chose you for the quality.

You stay on the tools

Less time chasing DMs and quoting, more time doing the work you love.

Next step

Let's walk through it together

You said you'd be open to a call once you had more context. Now you have it. Pick a time that fits around your jobs, and I'll walk you through the plan, the site and the pricing in 30 minutes. No pressure either way.

Kind regards,Luke, Evolve Enterprises Online

PS. Good luck with the 31 ft yacht. Get some photos of it when it's done, that's an ad waiting to happen.

Book a 30-min call Message me on WhatsApp See your website again Or reply on Instagram ↗

Even if this isn't the right time for you, if the research was useful, a quick Google review would mean a lot to a business my size.

Leave a review ↗
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